PRIVACY & COOKIES
The Postpartum Company
Operated by Hazel Moir, sole trader
Effective from: October 2026
The Postpartum Company (“we”, “us”, “our”) respects your privacy and is committed to handling your personal information carefully, transparently and in accordance with applicable UK data protection law, including the UK GDPR and Data Protection Act 2018.
WHO WE ARE
The Postpartum Company provides private, midwife-led postpartum support and practical care for mothers at home, including one-off Recovery Sessions, flexible Signature support, bespoke Concierge care and related services and gifting.
The Postpartum Company is an independent private service operated separately from NHS maternity services. Our services are intended to complement, not replace, NHS maternity care, health visiting, GP services or other healthcare provision. Booking our services does not replace your usual NHS care or affect your access to NHS services.
Contact: hazel@thepostpartumcompany.co.uk
INFORMATION WE COLLECT
Depending on how you interact with us, we may collect:
Your name and contact details
Your home address or general location where needed for home visits
Your due date, baby’s age and relevant family circumstances
Information you choose to share about your pregnancy, birth, feeding, recovery or wellbeing
Information needed to plan and provide your care
Booking, payment and gift purchase information
Communications with us, including email, WhatsApp, website forms and social media
Website and device information, including information collected through cookies and similar technologies
You are not required to provide information that we do not need. However, some information is necessary for us to provide certain services safely and appropriately.
HOW WE USE YOUR INFORMATION
We may use your information to:
Respond to enquiries and arrange consultations
Process and manage bookings and payments
Provide and personalise your postpartum care
Coordinate your Signature or Concierge support
Coordinate services provided by trusted independent practitioners or subcontractors where these form part of your care
Communicate with you about your booking and ongoing support
Process gift purchases and vouchers
Maintain appropriate business, professional, safeguarding and insurance records
Meet legal or regulatory obligations
Improve our website, services and client experience
OUR LAWFUL BASES
Depending on the circumstances, we process personal information because it is necessary to:
Perform a contract with you or take steps at your request before entering into one
Comply with a legal obligation
Pursue our legitimate interests in operating and improving our business
Rely on your consent where consent is the appropriate legal basis
Where we process health or other special-category information, we also rely on an appropriate condition under applicable data protection law.
HEALTH AND OTHER SENSITIVE INFORMATION
As a midwife-led service, you may choose to share information relating to pregnancy, birth, feeding, physical recovery or wellbeing.
We only collect and use information of this nature where it is relevant and necessary to providing or coordinating your care, or where another lawful basis permits us to do so.
We handle this information with particular care and only share it where reasonably necessary and appropriate.
SHARING YOUR INFORMATION
We may share relevant information where necessary with:
Independent practitioners and subcontractors involved in providing services included within your Concierge care
Payment and booking providers
Website, email, IT and other service providers who help us operate our business
Professional advisers such as our accountant, insurer or solicitor
Public authorities where we are legally required to do so or where necessary to protect someone’s safety or comply with safeguarding obligations
Where information is shared with a member of our care circle, we only share information reasonably necessary for them to provide the agreed service.
We do not sell your personal information.
HOW LONG WE KEEP YOUR INFORMATION
We aim to keep personal information only for as long as it is reasonably necessary for the purpose for which it was collected.
During an active booking, we may hold relevant contact, booking and care information needed to arrange and provide your support safely and effectively. This may include information shared with us through WhatsApp or other communications.
We do not keep detailed postpartum conversations or personal information indefinitely simply because we have collected it during your care.
Once your care has ended, we review the information we hold and delete personal information that we no longer need, subject to any professional, legal, safeguarding, insurance or other legitimate requirement to retain it.
We may retain a limited professional record of the care provided where this is necessary to meet our professional or legal obligations, protect your interests, respond to concerns or complaints, or demonstrate the care provided.
Financial and transaction records may be retained for longer where required for accounting, tax or legal purposes.
YOUR RIGHTS
Depending on the circumstances, you may have the right to:
Request access to the personal information we hold about you
Ask us to correct inaccurate information
Request deletion of your information in certain circumstances
Ask us to restrict how we use your information
Object to certain types of processing
Withdraw consent where we are relying on consent
Complain to the Information Commissioner’s Office (ICO)
To exercise your rights or ask a privacy question, contact:
hazel@thepostpartumcompany.co.uk
KEEPING YOUR INFORMATION SAFE
We take reasonable and appropriate steps to protect your personal information, including using secure devices, passwords, reputable software and service providers, and limiting access to information where appropriate.
We take particular care with health and other sensitive information and only provide access to those who reasonably need it to provide or coordinate your care.
No method of storing or transmitting information can be guaranteed to be completely secure.
COOKIES & SIMILAR TECHNOLOGIES
Our website may use cookies and similar technologies to make the website work, understand how visitors use it and support certain features.
Essential cookies
These are necessary for the website to function properly, including things such as security, navigation, forms or checkout functionality.
Analytics cookies
Where used, these help us understand how people use our website so that we can improve its performance and content.
Embedded content
Our website may include content or features provided by third parties, such as Instagram or other social media platforms. These services may use cookies or collect information when their content is loaded or interacted with.
Marketing cookies
If we use advertising, remarketing or other non-essential tracking technologies, we will provide appropriate information and obtain consent where required by law.
Managing cookies
You can manage or delete cookies through your browser settings and, where provided, our website’s cookie preferences or consent tool.
Please note that blocking some cookies may affect how parts of the website function.
THIRD-PARTY SERVICES
We use trusted third-party providers to help operate our website and business, which may include website, payment, booking, email, analytics and social media providers.
These providers may process personal information in accordance with their own privacy policies and applicable data protection requirements.
CHANGES TO THIS NOTICE
We may update this Privacy & Cookies Notice from time to time to reflect changes to our services, technology or legal requirements.
The latest version will always be published on our website.
CONTACT
If you have any questions about this Privacy & Cookies Notice or how we use your information, please contact:
The Postpartum Company
Hazel Moir
hazel@thepostpartumcompany.co.uk